Case Studies Marketers Secret Weapon

Case Studies –¬†Wikipedia

A case study is about a person, group, or situation that has been studied over time. If the case study, for instance, is about a group, it describes the behavior of the group as a whole, not the behavior of each individual in the group. Case studies can be produced by following a formal research method.

In Internet Marketing a case studies is used to find the feasibility of a product or service. It is a tool marketers use to gauge the potential success of a product or service by using different scenarios of the case study that are used as a teaching tool to show the application of a theory or concept to real situations.

Because the Internet Marketing field is so vast with a gazillion sub-niches. You would always be wise to do a case study before venturing into any business model. Lets talk about an example of using a case study to test a market.

The Idea

You want to start a website selling pet supplies. This is a great market right? So how can a person figure out what kind of pet supplies they should sell? The first thing is to gather information about what your customers needs are. What kind of pets are you going to cater to. Talk to these people who have those pets and find out what they need.

To get started you might want to figure out a company name. Try and make it searchable by the search engines by using the Google Keyword Tool. You need to have a google account to use this but signing up is free.

Then you would want to get a website up and running. If you are not familiar with setting up websites and you plan on selling products. Use a service like This service is a all in one service that handles everything. It is free for 14 days and the support is second to non. After that it is $29 a month. Anyway it is cheap compared to hosting, auto responder and taking credit card fees.

The Case Study

Once you have that then it is time to do a case study. I would use Facebook for this. Get a Facebook account then set yourself up for advertising. Now start and ad. I would start with a broad audience first. Selling dog supplies? The ad should be website conversions, I would start of with a $5 budget.Then in the locations I would just use what ever country you are from. In the age column I would be broad at 18 – 65. Then pick the language of choice. Then in the interest column I would be broad and just pick dogs. Now ad your picture, headline and ad copy.

Once the ad gets approved create at least 3 or 4 more similar ads but change each one just a little. Make the audience more targeted in each one. Run the ads for a few hours and see what kind of results you get. Next get rid of the ad or ads that are not performing well and tweak the others. Your goal is find at leas one that is working great. Once you do start bumping up the budget a little at a time.

This kind of case study is going to help you with conversions and making money. In the end that is our goal right?

This is just one example of a case study. There are many different case studies scenarios you could test, but I think this is the most important. Any questions please comment.

To your success


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