Now, we’re moving on to off-page search engine optimization. That is, factors that are not on your blog but affect your search engine rankings very greatly. There are a lot of off-page factors, but we shall study them one by one. The first and most obvious one is the number of links to your blog.
We’ve already optimized our blog to rank well for search results of certain keywords. But here comes the sad news, it affects your ranking in only very minor ways. However, don’t skip this step as every little bit helps when you’re competing for search engine rankings!
Off-Page Search Engine Optimization
As a general rule of thumb, the more links to your blog, the more the search engines think you are an authority in that particular niche. However, take care to observe the quality of the links. For example, a thousand links from totally irrelevant sites like online dating sites would not help.
Why because your blog is a technological product blog. In contrast, a single link from a highly authoritative site about technological gadgets will get the search engines crawling about your blog like the Feds storming a crack den…
Anyway, the most cost effective way of getting high quality links from authoritative sites is simply to ask for it. If your blog contains high quality content that is original and will provide valuable information to the site’s readers, chances are the webmaster(s) will link to your blog or even write about you!
Ask Other Webmasters In Your Niche For Links
Let’s talk about how we should ask these webmasters of authority to link to your blog. We’re discussing this based on the presumption that your blog is really content rich and offer high quality information. The most viable option would be to send an email directly to the webmaster.
First, let’s look for the top sites in your niche. Simply search the major search engines for the term that you’re targeting. In this case, let’s search for “technological gadgets”.
So, compose an email to the webmaster (whose email address you shall find on the site). Start by stating how you came across their site (i.e. “looking for gadget information”, NOT “looking for link partners!”) and how you think their site provides valuable info. Basically, try to say something really good about their site honestly.
Then, suggest that so-and-so content on your own blog will be a nice complement to their site’s content and vice versa. Put a link on your blog to their site and ask subtly if they might be able to do the same to weld a mutually beneficial relationship between the site and your blog.
Don’t Worry About the Meanies Out There
Along the way, you might find people who won’t even respond to your email, so forget about them and move on. Remove the links from your blog to their site if they have not responded to your email within two weeks, which is a pretty long wait.
Keep doing this for the first 30 search results that pop up, and before long you should have quite a few good sites all linking to you. Next, we shall explore further the more advanced off-page factors, and ways to improve them!
First, let’s examine a regular link. It’s a piece of text (or image, but we’re going for text) that links to your blog, and some of the factors that matter are
- The address which it links to
- The text of the link
- The Page-Rank of the page on which the link resides
Let’s analyze this information one by one. First, you’d naturally want the link to link to your blog, but to which page of your blog? To an individual post or to your blog’s home page? Since your blog is a constantly updated website, it is always wise to accumulate all the links to point to your main page instead of individual posts because they tend to be very time-sensitive.
The text of the link also affects your rankings for a certain keyword. Let’s say your blog is about technological gadgets and another site has a link that says “Barbie dolls” and links to your blog. Doesn’t make much sense, right?
If a lot of links that link to your site contain the terms “technological” or “gadget”, it will greatly boost your rankings for those keywords. Hence, it’s essential to put some thoughts when requesting links from other webmasters as you want them to link to your blog with appropriate keywords.
Googles Page-Rank System
Now, about Google’s Page-Rank. It’s basically a scale set by Google to measure the popularity of websites. What is interesting is that the higher the Page-Rank of a certain website, the more frequent Google’s robots will visit the website to index it.
Of course, the Page-Rank of a page will also help it to rank higher in Google’s search engine results. In short, having a high Page-Rank will bring you many benefits SEO-wise.
Your blog will start with no Page-Rank (which is different to Page-Rank 0) because Google has not yet indexed your blog. Once Google’s robots find your blog through links on other sites, your blog will show a Page-Rank of 0 and depending on the Page-Rank of the referring page, your blog’s Page-Rank will also rise eventually.
Getting high-quality links to your blog will help direct targeted visitors who are interested in your niche get to your blog.
If you are thinking of Blogging for money you need to know how to get it together. Set up correctly you have a shot to make money if you work at it. Set up wrong and you have no chance at all. That is why Off-Page Search Engine Optimization is just as important as keyword SEO.
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