Testimonials sell because once again your not just saying, hey look at this new product… now buy it. You are putting you into the picture a person they trust and want to hear their opinion. That is of course if you built the relationships.
When Creating Testimonials There Are A Few Things To Keep In Mind
Give details freely. Discuss how you initially learned about the product. What were you looking for and what led you to your purchase the product?
Provide The Good, The Bad & The Ugly – What happened once you decided to buy? Make sure to share real facts, not bullshit. For example, did the order button on the sales page not work, making you almost decide to give up? Or maybe you couldn’t remember where you downloaded the file and felt worried about a tough installation and activation? If so, you could mention these kinds of items, in case they do happen with others and scare them off. Then continue your story and let people know you were glad you hung in there.
Give specifics, don’t just say, “This eBook is great!” Tell why. Which chapter did you turn to right away? Without giving away the content inside, how did the eBooks’ information help you – did you earn more money, for instance? Work less? Share some of your ROI (return on investment) so that people can discover how the product can help and get them more excited, closing them in on their purchase.
When finishing your testimonial give a Call To Action Challenge others reading your testimonial to purchase and try the product themselves with the 30-day Money Back Guarantee. Let them know they have nothing to lose, etc. Help pre-close the sale.
Get a Copy Of The Product
So I highly recommend that you buy and use the products that you are going to promote as an affiliate. Know exactly how they benefit you. Then share the details with others in a personal manner.
Your personal recommendation – your honest, true-to-life experience with your own purchase and use of the products you are promoting – is a key route to your affiliate sales success.
Recommending products that you have tested and know are good will always increase sales.
Yes it may cost you money in the short term, but in the long term your affiliate sales will increase so that you easily get your initial investment back and quickly move on to profit.
To learn more about being a super affiliate get your complementary copy of my new eBook “Become A Super Affiliate” HERE
To your success