Being Creative With Public Domain Material
Fasten your seat belts – this is going to be a wild ride! No, not really! But the speed in which you will have a finished information product on the screen in front of you ready to market to the public is going to make you think that a rocket sled had something to do with it!
Remember how we learned earlier in this book that people who are desperate for information to solve a problem that they may be having will end up being some of your best customers, just as long as your information product can give them the answers they are seeking and help them out of what they perceive as dire straits?
Remember how we talked about the need to discover a niche market – over and over? You’ll find that each individual problem that you create an information product for can be its OWN niche. Often, you can spin off some of these problems and write a second and even a third eBook about the same general subject.
When you do this, you are almost assured of good sales, because the people you helped solve problems for trust you and your writing now. They believe in you, and anything else you write on the subject that interests them will be seen as a “good thing”, and they will probably want to purchase other eBooks you write on the subject.
Here’s a good example. A couple of years ago, I wrote an information product in eBook form on how to housebreak a puppy or a seemingly un-trainable adult dog in 2 weeks, guaranteed. It sold like wildfire.
I suppose there must be a lot of people out there who are having trouble housebreaking their dog! About 6 months after the release of my housebreaking eBook, I pulled some material from the public domain (a U.S. government publication) about traveling with your dog. I changed the wording around a bit, and added some writing of my own. By the way, this is known as a derivative work as the finished product was derived from the original public domain material.
By the time I was done with this eBook, it had turned out to be a nice little doggie travel guide complete with descriptions and the toll free reservation numbers of pet-friendly hotels and motels across the United States. I pitched it to the dog lovers on my mailing list, most of whom had purchased my previous eBook (more on mailing lists later in the book – they are a fantastic marketing tool!) and gave them a link that sent them to the sales page (we’ll get to that later as well) for the eBook. Roughly 45 percent of my mailing list purchased this little book for $19.95, and it was all made up of free information they could have found for themselves, but chose not to for one reason or another.
I think you would agree that vacations and housebreaking are far from being in the same niche! Yet, both subjects addressed a need in the lives of these pet owners. My purpose for veering a little off subject here is to point out to you that had I not ventured out of my dog training niche, I would not be having the continued sales of my dog travel guide. Don’t limit yourself! With each subject you choose to write an information product about, try to think out of the box. Be creative, and watch your profits grow!
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