Sales letter Importance and Effectiveness
A Sales letter is inarguably one of the most effective ways of selling your products to the people who need it the most. It is one of the Internet Marketing practices that have evolved through time by adapting to change, and technological advances. It’s a true art form that takes time to perfect and use effectively. Luckily for you there are some rules and tips you can follow that will increase your chances of hitting it out of the park. If you follow these tips you will increase your conversions and crush it. It takes a lot more practice than any other type of content but it is fun.
Get the headline perfect
This is the most important part of you sales page and it has to be perfect. I opt to do this last because it’s just that important. You have 8 seconds to grab the attention of the people you are trying to sell to. If you don’t have a compelling headline, your sales letter is useless. It simply won’t be read and all your effort will have gone to waste. If I were you I would write down 10 possible headlines and get other peoples opining on which one does the best job at grabbing their attention. Make it stand out with numbers of an interesting component. You should also get an e-book with a compilation of headlines for inspiration. There is a software that makes making sales pages easily, check it out here.
Tell a Story
One of the most effective devices used to sell are “stories”. Everybody loves a good story and pay attention when they are reading one. This can be used to grab attention and further explain things in an entertaining way for you audience. Your story has to be amazing and entertaining. It also has to be important and relatable to your product/service. This is hard to get right and master, the more you write the better you will get. Be open to ideas on experiences that will make for great stories.
Use Hypnotic selling devices
With hypnosis you have the power to influence people’s subconscious minds and make them buy. You can easily implant simple trigger words to activate involuntary hypnotic “actions” in people’s brains. You could easily do it in writing by highlighting embedded commands by bolding, italics or use of color.
You probably don’t believe this is real but it actually happens every day and is proven by experts and psychologist. At a point in time we’ve all been subtly hypnotized to do certain things without realizing it. The cool process started long before we could talk, it’s ingrained in us. It’s possible you would never suspect these hypnotic triggers upon reading. They are simple yet innocuous.
Use the fundamental template for Sales Pages
- Compelling Story
- Introduce Product/service
- List features
- Compelling call to action
- Farewell and P.S.
Like I said before I have software that will make this process a little simpler. You might still want to put your own spin to it, but it’s really cool and simple to use.Check out the software here