To Spam Or Not To Spam

There is a fine line between advertising and spam.

Do you know the difference between the two. This is important because a cleaver, Internet marketing campaign can help to attract new customers and keep existing customers loyal. Spam is likely to alienate both new customers and existing customers.

This can be extremely damaging to profit margins for the business owners. This article will take a look at a few basic Internet marketing strategies. Banner ads, email campaign and message board posts can quickly cross the line from cleaver advertising to spam.

Banner Ads

Banner ads are one of the most popular strategies which accompany an Internet marketing plan. These ads are usually ads which appear at the top of websites and span the width of the website. It is from this appearance that they earned the name banner ads. But actually banner ads can refer to ads of a variety of different sizes and shapes, which appear in  different locations on a website.

When a business owner purchases advertising space on these websites, a banner ad may also be placed as part of an exchange. Banner ad exchanges are exchanges from one business owner to another business owner posting his banner ad on the other website.

These agreements may be made individually between business owners with complementary businesses. In affiliate marketing, an affiliate posts an advertisement for your business. When the banner ad produces a desired effect such as generating website traffic or generating a sale you pay for the servise.

The terms of these agreements are determined beforehand. They are generally based on a scale of pay per impression, pay per click or pay per sale or lead.

Now that you understand what banner ads are, it is also important to understand how they can be overused and appear to be spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing.

Placing your banner ad on any website which will display the ad regardless of the target audience can be construed as spam. Internet users who feel as though your banner ads are everywhere will not likely take your business seriously. They also will not purchase products or services from you as a result of your banner ads.


Email campaigns can also be very useful tools in the industry of Internet marketing. These campaigns may involve sending periodic e-newsletters filled with information as well as advertisements. Short, informative email courses or emails offering discounts on products and services are OK.

Loyal customers who opt into your email list will likely not view these emails as spam. Then may purchase additional products and services from your business as a result of this marketing strategy. Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be useful.

However, email recipients who did not request information are likely to view your emails as spam. Getting email addresses in a deceptive manner and using these addresses to send out mass emails is spam.

Message Boards

Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising.

Here you will find a large population of Internet users who may have an interest in your products. Consider including a link to your business in your signature or posting if it is relevant to the conversation.

This technique is smart marketing. Conversely, replying to every message with a link to your website when not relevant is spam. Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.

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