Zeroing In On Trendy Topics
Keeping Your Edge On The Competition
When you’ve chosen a niche for your business, you have to know what’s new in the field that you’re in. It’s important that you stay on top of all of the cutting edge information. If you don’t, then the details that you have will be out of date and your audience will consider your content useless. They’ll move on and spend their time and money with your competition.
There are some ways that you can keep up with the trendy topics so that you never fall behind the times. Learning how to research and be aware is an important part of your business success. "Kinda feels like keeping up with the Joneses " But that's what you gotta do to keep on top.
Watch Magazine Covers for Top Tips
Trying to come up with topics that keep your content fresh and help make your niche as good as it was intended to be can be tough. But one tip you won’t want to overlook is one that’s right under your nose. This is an easy one for anyone who goes to the store. And who doesn't these days? While waiting in the check out line have you ever browsed over the magazines? I have, and it is free to look, Right 🙂
Every time you go to the grocery store or the pharmacy and probably never realized what a gold mine it was. Magazines are what you want to pay close attention to in order to find tips for your niche. If you’ve ever paid attention to the covers of magazines, you’ll notice that they’re full of attention grabbing headlines for the articles. These headlines are designed to hook the reader and make them feel like that must buy that magazine in order to gain access to the information in it.
One of the best fields where you’re always going to find what’s trendy is on the cover of women’s magazines. The editors of these magazines know that yesterday’s topics just won’t keep the readers returning. They have no choice but to stay on the cutting edge of what’s hot in the world at that moment. They can’t afford to fall behind the current information or the readers will seek out other magazines.
Here is some of the headlines you might see:
- Articles on dieting, These articles will cover a variety of points about low carb eating, cutting out certain ingredients, or just learning about portion control.
- How to get started changing your diet for health reasons like inflammation, or diet topics related to finances, such as how to eat low carb on a budget.
- Article on low carb eating that will focus on the audience like beginners or the over 40 crowd.
- Another one might offer a list of the top foods to eat on a low carb diet or to stave off the aging process.
- Others on a menu plan for a week or a month. Some will share how to shop when you’re dieting. Or how to handle dieting around the holidays. You’ll also notice that women’s magazines cover things like stress relief.
The magazine headlines might talk about combating stress by using a method such as exercise. Or it will point out the benefits of meditation on stress. You’ll notice that these articles always bring awareness about a problem but then turn around and offer the solution. You’ll see checklists that will cover the signs of stress. Many common niches you can think of have been covered on the front of a magazine. So if you’re scratching your head wondering how to keep up with what’s new, just look at those.
Obviously, you can’t stand in the grocery store and make notes of the topics that you see on the front covers of the magazines. Not only that, but you don’t want to buy an armful of magazines every time you’re looking for the trendy or hot topics. You can find these magazines online. Many of them will offer you a free downloadable copy of the magazine if you do a web browser search. Other headlines cover the weight loss niche, how to combat hair loss, or how to find relief from pain.
Prevention Magazine is another good one to look up online. They have a huge supply of ideas for your niche. Recently, they covered weight loss, menopause, foods, nutrition, beauty, skin care, emotional health, diseases, makeup, eating disorders, foot care and hormone replacement.
Listening in on Niche Forum Chatter
If you’re not part of a niche forum, you really should be. Being part of a forum community can be helpful to you when it comes to finding out what topics are currently trending. What forums do is they let you discover what potential customers are going to be looking for. It’s an inside look at where the future is heading. You’ll get a jump start on what their product or information needs will be. This will help you fine tune what you’re promoting or selling to your audience. Plus, you’ll also see what’s popular and you can use that information to bring in traffic to your site.
These forums will have numerous threads where you can glean information and most of them are extremely helpful toward entrepreneurs who are new in the field. You can learn a lot simply by reading what’s on the forum and you’ll often discover that someone else has asked questions that you need answers to as well.
When you need to be in the know about whatever is new that’s going on in niche marketing, you can check out the current posts. You’ll see that people there will start conversations about a topic long before it hits mainstream search engines. Look specifically for the threads that start with things like, “Has anyone heard of…” and those threads will talk about a particular product or a new research fact that will tie in to your niche.
Pay attention to a flurry of comments and questions when you see topics you don’t recognize. For example, right before the hCG diet became popular, there were questions on the forum about it. These questions came across as “hCG users anyone?” And just by reading the comments and questions, you would be able to learn enough information to know what it was and be able to gauge the current level of interest.
You could then use that to start promotion of an hCG product or create an information report about it. You’ll also see people posting thing in the forums such as “does anyone know…” and that tells you they haven’t found a credible leader online for that topic.
If you don’t know of any forums pertaining to your niche, all you have to do is Google what your interest is followed by the word forum or forums and you’ll get a long list that you can check out.
Set Up Google Alerts for Breaking News You Can Capitalize On
You can’t capitalize on information that you don’t know anything about. You have to have the most up to date information in order to be able to compete well in your niche. Obviously, if you were to spend time every day searching, it would take up too much of your day. Time that you need to spend on your business is precious. Plus, when something is a trending topic, by the time you get around to searching, that topic might be several hours or a day old, which puts you behind window of opportunity.
You’ll want to set up Google Alerts so that you can stay on top of what’s going on in the field that you want to know about. What you do is you go to Google Alerts and a search area will be at the top. You input whatever search words you want to get results about. For example, if you wanted information about weight loss, you would type that in there. It basically works just like the regular Google search engine.
After you put in the search words, you’ll have options where you can choose how you want it and where you want this information to come from. There will be a box asking you how often you want to receive these alerts. It’s important that you check “as-it-happens” because that’s trending. Getting the information once a day will put you behind the curve. Then make sure you check automatic.
You’ll get to select the language that you want as well as the region. You’ll be offered a choice between “only the best results” or “all results” so be sure and check all results. You want to filter the information yourself as to whether or not it’s useful.
When you set this up, it allows you to be the first marketer to whip up a short report, even a $7 one, and get it in front an audience hungry for the information. If you’re first to bring the information to the audience when there’s not much information out there about the topic, you’ll outsell your competitors because you had what the audience wanted all ready to go.
Going Against the Grain
There are always new trends cropping up. Some of these trends take off so fast and suddenly, everyone’s onboard. The world is always looking for new answers to the same problems and always seeking more information to help their lives run more smoothly. So new trends are going to appear in every single niche. You’ll have brand new weight loss pills, new diets to try, products that clear skin, medication that treats a variety of illnesses and so on.
Since you want to be ahead of the competition, you’ll want to jump on that trending news and give it to your audience. But, you don’t want to assume that everything is going to be wonderful. Just as there will thousands who embrace this new trend, there will those who speak out against it. This kind of backlash always happens. As a marketer, you need to be prepared ahead of time for this to happen.
There’s nothing worse than having people speak out against something you’re promoting and to be unprepared. It will make you look like you haven’t done your homework and don’t care about anything other than the money. So what you have to do is have a plan so that you can go against the grain. You need to be prepared with a product or information that swings the other direction from whatever is trending.
If there’s a huge pro-hCG diet trend, then you can bet there will be a diet that comes out that talks about how bad the hCG diet is. What you want to do is if you see a product that’s trending and you suspect there will be a backlash, is have a product or information set to promote that guides people toward an alternative solution.
This way, you’re still capitalizing on the popularity of the product receiving the backlash. But if it’s something that you believe in and it’s a great moneymaker, you might not want to go the opposite direction. If that’s the case, then you need to be up on the latest research about the product. You need to have as many facts lined up as you can so that you can defend the reason behind your support of the product.
For every researcher or scientific expert who debunks a trend, there are others who will defend it. You can use that research or those facts to help bolster your reason for supporting the product.